2017年计算机科学与技术学科系列学术报告之八

    报告题目：Big Data or Small Data? That Is the Question!

    时  间： 2017.6.5下午3:30

    地  点：信息工程学院31-904

    报告人简介：Dr. Hsing Kenneth Cheng is the John B. Higdon Eminent Scholar of Department of Information Systems and Operations Management, Warrington College of Business Administration at the University of Florida.

Dr. Cheng’s research interests focus on analyzing the impact of Internet technology on software development and marketing, and information systems policy issues, in particular, the national debate on network neutrality. He was ranked 20th (for the period of 2009-2011) and 16th (for the period of 2010-2012) among the world’s top-100 researchers in information systems based on publications in the top three information systems journals. His “Toward a Profile of Student Piraters” article was selected by Journal of Business Ethics as one of the 49 distinguished articles (out of 4747 published papers in thirty years) in JBE’s thirty year anniversary issue. Dr. Cheng’s 2011 Information Systems Research paper “The Debate on Net Neutrality – A Policy Perspective” was a required reading and part of the syllabi of the doctoral seminar on information systems at the University of California, Irvine and the University of Texas at Dallas in Spring 2009, and University of Texas, Arlington in Spring 2012. Using “The Debate on Net Neutrality – A Policy Perspective” with quotation marks for exact Google search generates 152,000 web sources citing this paper as of March 31, 2012. This paper was also quoted in Google’s official filing to the Federal Communications Commission (WC Docket No. 07-52) on June 15, 2007. His 2012 Decision Sciences paper “Net Neutrality, Broadband Market Coverage, and Innovation at the Edge” was featured in BSchool Research Briefs of Bloomberg Businessweek. Dr. Cheng’s 2015 Decision Sciences paper “Estimating Social Influences from Social Networking Sites” won the best paper award of having the most significant contribution published in the Decision Sciences journal of 2015.

Dr. Cheng has co-edited several special issues in various information systems journals, and is currently an Associate Editor of Decision Sciences, and Senior Editor of Journal of the Association for Information Systems, and Information Systems and e-Business Management. He has served on the program committee of many information systems conferences and workshops, and is a program co-chair for the Workshop on E-Business (2003, 2012), and Taiwan Summer Workshop on Information Management (2013).

    郑兴，美国佛罗里达大学沃灵顿商学院终身教授及杰出讲席教授。他的研究兴趣集中在分析互联网技术对软件开发和营销的影响以及信息系统政策问题，特别是火博登陆平台网络中立性的讨论。最近六年在信息系统三大期刊《MIS Quarterly》、《Information Systems Research》和《Journal of Management Information Systems》 发表11篇论文，目前是《Decision Sciences》的副编辑，《Journal of the Association for Information Systems》和《Information Systems and e-Business》的高级编辑。

    讲座摘要：

       In this talk, Professor Cheng will discuss the most intriguing big data versus small data issues in both academic research and industry practice from his own unique perspective. In particular, he will present two of his recent publications, one on cloud computing spot pricing dynamics and the other on the impact of social media on box office.